I’ve refused to buy a number of products over the years for various reasons: political/economic boycotts for iceberg lettuce, orange juice and the like.
But there have also been commercials out there that have just offended my sensibilities.
One was for a drink mix from Pillsbury called Funny Face, targeted to compete with Kool Aid. Not only did the character on this particular envelope look like a caricature, if memory serves, he also sounded like one. It’s no surprise that the product was replaced by a more generic Choo Choo Cherry a couple years later.
But no long-running commercial bugged me more than those for Wisk laundry detergent and its irritating “Ring Around the Collar”. Often featuring a woman looking frustrated and shamed when her husband, a friend or even a total stranger noticed that the husband’s shirt collar was less than pristine. Here are some examples here and here, plus you can find plenty more on the Internet; this later ad was less bad, but by then it was too late. I loathed these commercials so much that I have, years later, never purchased a package of Wisk.
(Company policies generally can cut both ways. On one hand, a potential boycott against Butterball turkeys, because they are halal, might make me MORE likely to buy them. On the other, Butterball being sued by EEOC for harassment and the firing of an HIV+ employee, not so much.
What commercials, or company policies, backfired with you, making you LESS likely to purchase the product?