I was watching a Boniva ad featuring Sally Field when I realized, “If I were a woman with osteoporosis, I think I’D be taking Boniva because Sally seems so sincere.”
I also recall, many years ago, Andy Griffith’s popular ads for Ritz crackers, which didn’t get me to try the product, but did get me to go around saying, “Mm-MMM. G-o-o-d cracker.”
William Talman, who played DA Hamilton Burger to Raymond Burr’s Perry Mason, appeared in a number of anti-smoking ads, such as this one; as an avid watcher of Perry Mason, this definitely enhanced my anti-smoking position, especially with my father, who smoked a pack or more of Winstons at the time.
The Jerry Seinfeld AmEx ads, such as this one were clever enough, but had no effect on getting the card in my wallet.
My questions for you fine folks:
1. Any celebrity endorsements actually lead you to purchase an item or at least supported your position to do so? Any celebrity endorsements turn you off from a product?
And, unrelated to the topic:
2. Will Sarah Palin’s appearance on Saturday Night Live help her, hurt her or make no difference? I say it helps slightly. She comes off as engaging when reading cue cards.
3. What is your favorite Four Tops song? The great Levi Stubbs, the lead singer, died yesterday. For some reason, 7 Rooms of Gloom came immediately to mind, but appropriately, I suppose it’s I’m in a Different World..
Just say no!