Tag Archives: Sara Ayers

V is for Victor and Voice


The story of Nipper is rather interesting, involving struggling artist Francis Barraud, and his by-then deceased dog, which had previously belonged to his brother. The painting was originally called “Dog looking at and listening to a Phonograph”; only later would it be dubbed “His Master’s VOICE”. Through a series of transactions, as described here, Nipper became the trademark of the VICTOR Talking Machine Company. The original 1900 trademark is shown below. Continue reading V is for Victor and Voice